Nov
09
Top 10 Internet Marketing Techniques For Guaranteed Results
It’s a crowded marketplace out there and everyone is trying their hand at internet marketing. With this in mind, we’ve put together our top ten marketing strategies to help you succeed.
1. SEO. Search engine optimisation allows you to attain higher search engine rankings by making changes to your website which will cause Google to rank it higher. There’s no shortage of SEO tips and guides online, and much of the work can be done yourself.
2. Obtain links. Getting links in to your website will help your SEO efforts. It’s perfectly alright to email website owners asking for a backlink but you may need to come up with some more inventive ways of doing it. Fortunately, we’ve got a few tricks up our sleeves…
3. Free links from blogs. When you comment on a blog, you often have the choice of entering your URL. Whatever you put in the name field becomes the link’s anchor text. Provided the blog owner hasn’t turned on the ‘nofollow’ attribute, these links will pass valuable link credit on to your website.
4. Post on forums. Many forums allow you to include links in your signature, which may pass on link credit. If they don’t, it’s likely that the main body text of forum posts may still pass on link credit. Be sure to become a forum regular before using links or you may get banned.
5. Tweet it. Twitter is a great social media tool and is ideal for marketing your product to potential new customers. Don’t just set up a bland company account, though, because no-one will be interested. Make it fun and interesting. Try running competitions or viral events.
6. Get it on Facebook. Considering it takes no time at all to create a Facebook page, it’s worth putting one together for your business. Through Facebook, users can become a ‘fan’ of your company and share it with friends, spreading the word at no cost to you. Free advertising!
7. Create an email signature. This may sound very 1997, but it still works! Someone who may not otherwise be aware of your product or service may well click on the link in your email signature and become a regular customer. It’s free to do and takes all of ten seconds, so why not give it a go?
8. Use email marketing software. Email marketing software can be used to find new customers and market your products and services to them. You can also keep in touch with existing customers in order to promote your latest offers and discounts.
9. Google pay-per-click. Google’s pay-per-click program, known as Adwords, charges you each time a user clicks on your advert and gets taken to your website. The costs aren’t necessarily high, and it’s free to check out, so take a look and see if it works for you.
10. Keep it steady. If you push your SEO too far, you may incur the wrath of the search engines – and your customers. You’ll need to take care with Twitter, too. If you tweet too much or only tweet blatant advertising, you’ll lose followers and customers.
With these online marketing strategies at your fingertips, internet marketing success is only a small amount of effort away.