Jul
30
The Importance’s Of Marketing On The Internet And The Two Main Methods Of Online Marketing
Clever markets have begun to notice that people are not seeing traditional forms of advertising, as people are spending more and more time on the internet. As a result it is becoming vital for organisations to have an internet presence, even if they are not going to sell their products and services directly on the internet. People go online to research their possible purchases, often long before knowing what they are going to buy and where they are going to buy it from. Therefore in today’s world it is vital to have a site that has a good Online Marketing strategy, to make sure people can find the site, as if no can locate it there is no point having a site in the first place.
Online Marketing has several advantages, besides getting people to a site it can tell the advertiser how they got there and what they viewed at while browsing the site. This information can be used to focus the Online Marketing practices and site. Online Marketing is different to traditional forms of marketing as there is no longer a need to use resources to find potential clients; resources are used to make it easy for potential clients to find you and not your competitors.
There are two main forms of Online Marketing, pay per click and search engine Optimization. Any marketing company can initialise and run a pay per click campaign but search engine Optimization requires expert knowledge for it to be done well. A Search Engine Optimization Company will need to be brought in to search optimise the site.
Pay per click is a way of marketing on the internet. A company bids to get an advert on a search engine results web page and pays every time a potential clients clicks on that link, hence “pay per click” .The advert is made pinpointed by linking it to the keywords that are entered into the search so that the advert only be present on the search results page for someone searching for the relevant information. It is possible to make the advert even more pinpointed by specifying a geographical area, such as a country, a city, a county or even an area surrounding. The amount that is bid to get the advert on the results web page varies, and depends on the amount of other people are trying to get their advert on the results web page. It works just like an auction, as the highest bid gets the best advertising location.
Search engine Optimization is where a Search Engine Optimization Company use practices to raise the Search Engine Placement of a site, to get it on the initial page of search engine results. This can be a fairly effective form of Online Marketing as search engines make the internet work, without search engines it would be almost impossible to find anything online. When people use a search engine they put in their search criteria and then the search engine displays the results, in order of relevance. As majority of people will not look past the initial page of search results, having a site with the Search Engine Placement high enough to be visible on the initial page of results can go a long way to making sure someone buys from you and not your competitors.
These two forms of Online Marketing can both be effective ways of marketinga site; it can be argued that search engine Optimization is the best of the two as many people donot pay any attention to the pay per click adverts on the search results web page. The main problem with search engine Optimization is it takes weeks for it to be done right, where as a pay per click campaign can be setup and be running in a few hours.