Jul
22
Is Higher Use Of Twitter Search A Worry for Those Concentrating On Advertising Via Traditional Search Engines?
New statistics produced recently show that 800 million search requests are made on Twitter every day. Is this something to be concerned|worried about for an enterprise that concentrates is search based marketing on traditional search facilities? After all, searches made on Twitter are beyond the scope of search engine optimisation skills. However it is the type of search query that makes a difference, and search optimization can still be of use to your enterprise.
The enterprise with the most to gain from this increasing volume of search requests is Twitter itself, as the company places sponsored responses at the top of its results pages. The increasing volume of search requests is thus attracting more paid advertising and helping to finance the service. Nevertheless, Twitter must appreciate that sponsored results on its search listings must be prone to the same problem as paid results on traditional search facilities in that most potential consumers deliberately bypass sponsored results and trust the natural search engine positioning instead.
There are two other considerations from this increasing volume of search requests. Twitter as a service has become more unstable, unable to cope with the increased demands on it. The second matter, and more important for a commercial enterprise, is the nature of the searches being performed. The majority of search requests on Twitter are currently for news of some form. It appears that Twitter is changing from being a social network to becoming an alternate feed of news.
Much has been written by experts in search marketing about the requirement to use the social services, but with Twitter changing its direction and Facebook losing active users, then maintaining your organization’s website well optimized for the traditional search facilities is still sensible and the social services not as important as some would suggest. The traditional search facilities are still changing but the fundamental nature of search does not. When a new buyer is thinking looking for some product or service, there is always a tendancy to go back to the trusted method when the description for the action has become so ingrained in everyday speech that someone will “Google it”. Employing a dedicated search optimization consultancy to elevate the natural search engine positioning of the pages of your website will still be cost effective and have its long term benefits.
The simple physical enhancements that can arise from a primary search engine optimisation examination will lead to a better experience for any site visitor whether he comes from a gateway in a social network or directly from a search facility. There are still many potential consumers for whom the search engine home page is their home page of choice, and will still use search queries even for sites for which they are regular buyers, so maintaining a good natural listing for your pages using search optimization skills continues to pay dividends.
While the volume of search requests made on Twitter continue to rise, it is clear that most of these searches are for news feeds. For an enterprise supplying products, reaching a higher search engine positioning for your pages on atraditional search engine results page remains vital. search engine optimisation continues to be a vital advertising tool.