Local Reign Marketing

Search Engine Optimization

Search Engine Optimization; How it Started?

In 1998 a company named “Google” opened for business when Sun co-founder Andy Bechtolsheim wrote a check for $100,000.  This changed the way companies would advertise for ever.  In the past, companies would advertise in the local phone books, local newspapers, and on television.  This would get very expensive if you companies wanted to expand there reach.  They would have to advertise in newspapers and phone books country wide, and expand their television campaign to the cable networks.  This was only able to be achieved by the biggest companies that had huge capital to pull it off.

When Google came along, it became possible for small businesses, with the right SEO campaign, to advertise there products and services nationally.  This was because unlike the traditional forms of advertising, Google allowed it’s customers to search for what they were looking for.  This allowed businesses to have targeted traffic to it’s companies website (if it had one), and life was good.  Since 1998, Google has taken over the world of advertising with it’s ease of search.  It has now become a must for businesses to advertise to the search engines, so they can be found by the searches…also known as SEO.  What started out as a Stanford University project, has turned into a way of life for most people.  As time goes on, and everyone has an Internet ready cell phone, SEO will be one of the only ways of advertising.

Why is it needed?

If you want to expand your business, and get you products and services in front of the world, you need a search engine optimization campaign.  This will allow you to advertise to a pre-selected group of people, that are looking for your products.  When you put an ad in the newspaper, or television, you are advertising to everyone; and paying a steep price to do so.  This is not targeted advertising, this is shotgun advertising, which means you blast your ad to everyone in hopes that someone needs your product or service.  Advertising with the Search Engines is extremely targeted.  If you optimize for the keyword “Maine Car Dealer”, what do you think the people that find you are looking for?  This means that you can focus your entire advertisement around exactly what your customers are looking for!  This is why you need SEO.

How SEO is done?

Now that you know what SEO is, and why you need it, let’s talk about how it’s done.  You need to look at it like a popularity contest.  The search engines need to see that you website is popular.  This is done by links from other websites, to your website.  Every SEO campaign in the world revolves around links, high quality links to be exact.  You need a large number of back links to your website, and then the search engines will find your site popular, and rank it highly.  Is that easy or what?  Well, not really.  It takes consistent and ongoing seo work to raise your websites popularity.  Article marketing, Social Bookmarking, RSS Marketing, Web 2.0 marketing, Viral Video Marketing, etc. is all needed to be “blended” together to get the best results, and this is very time consuming.

Why Local Reign Marketing?

This is what I will offer you:  I will show you exactly what I do; give you all my secrets for FREE so you can do it yourself if you would like.  It is not rocket science, but it is very time consuming.  In my demonstration, I will go through step-by-step what is needed to make your companies website shoot to the top of the “Local” search results.  If you decide that you would like for me to do it for you, I offer some of the most competitive rates available today.  When you compare our packages with other seo packages, you will see how well priced they are.  Will you do what it takes to compete in tomorrows market?